Brand Assets
Logos, colors, typography, screenshots.
Everything press, partners, and customers need to talk about OmniTakeoff. Plus voice + tone guidance and the do/don't list.
Logo + wordmark
The OmniTakeoff mark
Theodolite reticle mark + Mantellic-style wordmark. The cross-hairs evoke a surveyor's transit; the orange dot signals the active measurement.
Color palette
The Steel Yard system
Primary brand accent
Dark surface / nav background
Borders / dividers
Secondary text
Light surface
Success / confirm states
Warning states
Error / blocking states
Typography
Two faces. Industrial + clean.
Display: Mantellic / similar
EVIDENCE-FIRST AI
Used for headlines, navigation, and brand wordmark. Bold, industrial, condensed-letterspaced uppercase.
Body: Inter
Body copy uses Inter — a clean grotesque optimized for screen legibility at 13-18px sizes. We pair it with Mantellic display for high contrast between dense informational copy and bold marketing headlines.
Voice + tone
How we sound
Direct, not slick
We sound like a senior estimator's most-trusted colleague: direct, technically grounded, willing to admit limits.
Numbers, not adjectives
"Cut takeoff time 50%" beats "incredibly fast." Specific over superlative. Show the math.
Honest about limits
We say what's "in progress" or "planned" by name. Never ship vapor as "available now."
Do
Brand do's
- ✓Use the wordmark with proper clear-space (1× the 'O' height on all sides)
- ✓Preserve the orange (#FF6B00) on the wordmark — never recolor
- ✓When placing on photography, use the steel-900 dark version with overlay
- ✓Use 'OmniTakeoff' as one word, capital O and T
- ✓Pair with industry photography (construction sites, plan sheets, hardhats)
Don't
Brand don'ts
- ✗Don't add gradients, glows, drop shadows, or 3D effects to the wordmark
- ✗Don't stretch, compress, or alter the wordmark proportions
- ✗Don't recolor the orange to off-brand shades
- ✗Don't write 'Omni Takeoff' (two words) or 'OmniTakeOff' (camel-case mid-word)
- ✗Don't place wordmark on cluttered backgrounds without sufficient contrast
- ✗Don't use AI-generated 'futuristic construction' imagery — it reads as fake
Downloads
Asset packs
Wordmark — Light + Dark
SVG, PNG (transparent + solid bg), 4 sizes
ZIP, ~500 KB
Logo Mark Only — Theodolite Reticle
Square mark; SVG, PNG, ICO, 8 sizes
ZIP, ~120 KB
Product Screenshots — Workbench
Takeoff workbench, review queue, evidence panel; PNG 2x
ZIP, ~6 MB
Product Screenshots — Marketing Site
Hero, pricing, comparison; PNG 2x
ZIP, ~4 MB
Founder + Team Photos
Press-ready 4K headshots and team group photo
ZIP, ~25 MB
Brand Guidelines PDF
Logo, color, typography, voice, photography guidance — 32-page PDF
PDF, 8 MB
Need something custom?
Email press@omnitakeoff.com
Custom asset requests, interview availability, partnership marketing — all routed through press@. We respond within 24 hours.